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ORGANIC SEARCH ENGINE OPTIMIZATION (SEO) What is heck is "Organic Search Engine Optimization" anyway? Well, it may seem like it has something to do with the Green Movement or Saving the Planet, but actually "Organic SEO" is a term used to describe the achievement of 'Organic' or 'Natural' On Top Page Search Engine Results and Website Rankings. In other words, Organic SEO simply means search engine optimization without the use of costly Pay-Per-Click or other forms of costly paid advertising. There are many benefits of Organic SEO and at OnTopPage we specialize in unique, proven methods to achieve top page search engine listings and top page rankings, the natural way. This unique and effective approach to website optimization is the desired method accepted by top search engines and when professionally orchestrated results in On Top Page Search Engine Results and Top Website Rankings, high volumes of website traffic and internet success! The lifeblood of any website is traffic, traffic, traffic and any skilled webmaster knows the best type of traffic is natural, organic search engine traffic.There are 3 very important reasons for this: (1) Keywords and phrases can be very closely targeted (2) It's virtually FREE compared to Pay-Per-Click advertising (3) Organically Optimized Websites tend to stay On Top Page Search Engine Results longer The hard part is getting top ranking for your sites keywords… or is it? On Top Page Search Engine Optimization Company uses simple, effective, and most important, search engine friendly strategies to boost your website's page ranking and traffic. So you can understand a little more of what's involved, here are some SEO Basics: 1. Meta Tags. The effective use of meta tags on your site is important. A few important meta tags are the “title” tag, the “description” tag, and the "keyword" tag. Although some SEO companies erroneously believe that the “keywords” tag is not important to the major search engines, the truth is that the "keywords" tag is still and important factor for the major search engines and should still be used. The use of the correct keywords and phrases in the "title" tag and "description" tag are equally important. Why use keywords and phrases? Because Search Engines evaluate keyword prominence (closeness to the beginning of a page), keyword weight (how many times a keyword or phrase is found) and keyword density (number of keywords or phrases compared to other words or phrases on a page) for each web page, along with the title tag, the description tag and keyword tag, to determine a website’s ranking. 2. Navigational links. Strategically placed navigational links are very important. As in reading a book, Search Engines read websites from the top left to the bottom right. In addition, Search Engines place an emphasis on the first 100 or so words or phrases on a site. However, these words or phrases should not include navigational links. Strategically placed navigational links help search engine spiders see first the keywords and phrases you want them to see and so give more weight to what’s most important on your page...your keywords and phrases. 3. Image Alt tags. Search Engine spiders don't read pictures or images, they read the pictures or image's alt tag. Optimized Alt tags can make a big difference in your website's keyword ranking. 4. Strategically placed Keywords and Phrases. Keywords and phrases should be both at the top and bottom of your web page. There are many ways to include keywords and phrases at the bottom of a web page. 5. Anchor Text. Links should include optimized anchor text. Anchor text is what visitors click on to navigate to a site or page. Targeted anchor text can have a big impact on a site's search engine rankings. 6. Link Building. Properly building links with other websites, including reciprocal links, can be a long process but patience and persistence pay off big in the long run. On Top Page SEO is the perfect solution for achieving internet success - Your success is our success!
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