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SEO BASICS -
SEARCH ENGINE OPTIMIZATION
GOOGLE Search Engine Optimization
Search Engine Optimization (SEO) is the art and science of publishing
and marketing website information that ranks well for valuable keywords
in search engines like Google, Yahoo! Search, and Microsoft Live
Search.
GOOGLE, YAHOO, BING Page Ranking
Search engines like Google only show 10 search results on the
first page and most searchers only click on the top 5
websites. A
website listed on the second or third page is virtually
invisible,
receives very little website traffic, and is destined to fail. At
OnTopPage SEO we focus on getting your website top
ranked in
search engine results so you get the high volume of website traffic you
need to quickly achieve success.
What is Search Engine Optimization?
Search Engine Optimization is the process of
setting up your website to increase the number of visitors. This is an
ongoing, time consuming process, which is why a majority of companies
hire Search Engine Marketing consultants to perform this task. A Search
Engine Marketing firm frees you up to focus on your core competencies.
Professional Search Engine Optimization includes:
 Creating professional, easy to read, keyword-rich content
Optimized coding of title tags for each web page
Optimized coding of meta content for each web page
Optimized alt image tags for images
Effective link building
Proper use of page names, titles, & content specific
pages
Website submissions to internet search engines & directories
Website Inclusion in business directories for
strong in-bound links
Properly providing
these services and doing each one correctly is extremely important,
yet rarely done by amateur optimization consultants
and so-called professional optimization companies fail to
perform these vital functions.
Positive Benefits of Page Content!
Search Engine Optimization truly starts and ends with the content of
the website. Creating unique content which is correctly written is one
of the best ways to increase your ranking. Search engines crawl
billions of web pages every month, and from those billions of web pages
they need to determine, through their complex and proprietary
algorithms, which sites are going to rank near the top. While there are
a number of factors that play into this, content is the most important
part. After writing the targeted content, the need to perform the other
optimization steps take place. This includes properly coded Page Title
& META tags, inclusion into quality directories, submissions to
the top search engines, and a sensible keyword optimization will help
your website increase rankings.
Examples of Top Ranked Websites Through
Optimization:
Manufacturing
Companies, KenWalt Die Casting Company
Environmental
Company, Effective Environmental Services
Organic
Environmental Technology, OrganicET
Negative Impact of Poorly Optimized Page Content
Search Engine Optimization is a vital part of all successful
websites. Page content plays an equally important role, but your
website must still
communicate a strong message and not confuse viewers with
"over-optimized" content for the sake of higher rankings. Your site
should be a legitimate source of information. Not a confusing mess of
jumbled words and phrases. If you receive a lot of website traffic, but
few to no sales or leads, then this may be what is happening to you.
Our professional and highly ethical Search Engine Optimization
techiniques work! So if you want be on the Top Page of
Internet Search Engines such as Google, Yahoo, MSN, Bing and many
more and if you want hundreds
of thousands if not millions of visitors to your website then contact us now so we can help you achieve internet success!
Contact Us to discuss your website optimization needs.
SEO Tips: Off-Page Website Optimization
Off-page
optimization refers to indirect optimization factors rather than direct
on-page optimization factors. Off-page optimization impacts how a
website ranks in search results and therefore should be optimally done
whenever possible.
The following off-page optimization techniques are used to improve a
website's search engine ranking:
1. Incoming Links and Anchor Text
The
anchor text in incoming links that are used to link to a web page
should contain important keywords or keyword phrases. Anchor text are
the words in a text link that point to your website. The linking text
is viewed as "contextual" by search engines so using keywords or
keyword phrases in incoming links is important in the optimization
process. Link text should also be varied and appear natural to search
engines and should include keywords or keyword phrases that will
obtain high rankings in search engine listings.
2. Quantity of Incoming Links
Search
Engines often monitor the quantity of incoming links, or back links, to
a website. A large quantity of incoming links is an indicator
of
popularity or importance and search engines favor web
sites
with a large number of backlinks. Search engines use the quanitity of
incoming links to give better ranking to more popular web sites.
3. Quality of Incoming Links
Search
engines value the quality of links even more than the
quantity of links. Incoming links or backlinks from trusted
and
related websites are given more importance by search
engines than
a large volume of links. Thus it is important to solicit and obtain
backlinks from websites that are trusted or accepted as an
authority.
4. Gradual Building of Incoming Links
The
gradual accumulation of incoming links appears more natural to
search engines than a sudden large appearance of incoming links all at
once on a website. Unethical webmasters who attempt to manipulate
website rankings by gathering a large number of links in a short time
frame can cause a website to get blacklisted by search engines.
Accumulating links over time is best and most beneficial.
5. Blogs and Blogging
Use
keywords or keyword phrases in the "name" box whenever
commenting
in blogs because this will often result in backlinks to your
website and improved rankings.
6. Forums
Include keywords
or keyword phrases as part of your forum signature because this will
often result in backlinks to your website and improved rankings.
7. Press Releases
Using
the maximum amount of keywords or keyword phrases when submitting press
releases, media announcements, articles or studies results in
an increased number of backlink to a website and effectively improves
page ranking.
Contact Us to discuss your website optimization needs.
Categories: SEO
Tags: search engine optimization, seo, sem, internet marketing, page ranking, website optimization, seo services
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 Website Optimization Steps
Although
Search Engine Optimization and Search Engine Marketing
are vital for every website, many website owners
think it's too
complicated and neglect to get help. Search Engine Optimization can be simplified into 7 main steps:
How to Spot Bad SEO Services
10 Signs an SEO company isn’t worth the money
Search Engine Optimization (SEO) is one of the most effective internet marketing methods for generating leads and sales from your website. However, for a good SEO company to get effective results, website optimization is time consuming and can be complicated. So companies often outsource their SEO to someone they hope is a trained professional. But with thousands of SEO firms to choose from, and many bad SEO companies who make guarantees they can't keep, how can you tell a good SEO company from a bad one?
10 Signs of Bad SEO Services:
#1 Making Promises that are Too Good to be True
#2 Using Unethical SEO Techniques
#3 Targeting the Wrong Keywords
#4 Using Link Farm Scams
#5 Promising to List Your Site On the Top Page of Google in 24 Hours
#6 Promising to List Your Site in Hundreds of Online Directories
#7 Immediately Redesigning Your Site
#8 Creating Bad Content
#9 Driving all the Wrong Traffic to Your Site 
#10 Offering One-Time SEO Fixes with No On-Going Maintenance
Use these 10 Signs of Bad SEO Services to avoid wasting money.
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